IWC Wine Merchant of the Year Awards Dinner
Published by Simon Huntington on 11/07/2017
Last week, I was lucky enough to be invited to the 2017 IWC Wine Merchant of the Year awards at London’s Hilton, Park Lane. With multiple awards won at both the IWC and Decanter Wine Awards over the last decade, many Roberson staff members are old hands at the wine award-winning business. But I, as a comparative newbie, was excited to be attending my first wine industry awards show – especially since my team was up for one of the major awards of the night – Online Retailer of the Year.
The first challenge of attending was getting properly dressed; my attendance of functions requiring black tie has been pretty minimal since a rash of 21st birthday parties several decades ago. I wasn’t overly confident that my dinner suit, acquired around the same time for $35 US Dollars and constructed overnight of the finest nylon in Hoi An, Vietnam, would still be up to the job.
Luckily, my wife had the foresight to persuade me to pick up a new dinner suit at the same time as buying a suit for my wedding a few years ago – and, after a bit of a dry clean, it proved to be in more than serviceable condition.
So, appropriately attired and looking forward to getting a little moist around the collar on the Piccadilly Line, we set off to Park Lane, arriving just in time to glug a refreshing glass of Champagne and watch the first raft of specialist merchant awards being announced.
Roberson Wine had won the IWC Specialist Merchant of the Year USA award for the previous 4 years. While we were nominated again this year, it was felt that the IWC might give someone else the nod, just to spread it around a little.
As it turned out, this fear was unrealised, as the eminent judges of the International Wine Challenge sagely saw fit to give us the award again this year – for the fifth year in a row – and up onto the stage we went to collect our winnings.
Once the applause died down and I had the chance to catch my breath, I was able to have a bit more of a look around the event – and, as well as bumping into London Cru winemaker Gavin Monery, I was extremely impressed by the size and slick organisation of the show.
With a multitude of bars pouring a host of this year’s IWC Platinum Award-winning wines, a seated dinner for about 500 and a spectacular stage and screen awards presentation, it wasn’t hard to see why the gent sitting next to me at dinner described the event as “the biggest night of the year.”
Finally the big moment for me personally arrived – the Online Retailer of the Year award, in which we were nominated for the first time, but up against two massively larger rivals. To cut a long story short, we didn’t win – but out of the 43 award categories, we were one of only 6 entries to be given a “Highly Commended” trophy, so we felt some justification in feeling rather pleased with ourselves.
All in all, a fantastic evening – and looking forward to finding as many ways as possible to make our online service even better over the course of the next year – and picking up first prize next time.
We sell wine that offers quality and value at every level, from the everyday to the extraordinary. Read more about us.