Wine Tastings

Introduction to quality wine

If you like a glass of wine and wish you knew more about it, or if you just want to drink better wine but don’t know where to start, our Introduction to Quality Wine tasting is for you.

  • Learn about quality wine with the UK’s best wine merchant.
  • Try 24 wines at your own speed with experts on hand to answer your questions.
  • Navigate the wine world through four tables to discover its grape varieties, regions and vineyards, winemakers and vintages.
  • Taste amongst the tanks and barrels of London Cru, central London's only working winery.
  • Take away a whole host of information about wine and the bottles you've tasted.

The tasting

The tasting is centred around 24 quality wines selected from our unparalleled range and spread across four tables. Each table is manned by one of our experts, who is there to answer any questions. The wines (and the expert) are chosen to illustrate key aspects of the world of wine.

  • Table A: Grape

    Discover the grape varieties that go into wine and sample their different flavours and characteristics.

  • Table B: Place

    Find out why wine from one region or vineyard tastes different from another and experience the variations yourself.

  • Table C: Maker

    Learn about how the winemaker can influence what ends up in the bottle and taste the effects of different approaches.

  • Table D: Year

    Taste the difference vintage makes, learning how the weather influences wine and how it ages and develops over time.

The tasting is organised informally, allowing you to move at your own speed and visit the tables in the order you prefer. It takes place every few months, on a weeknight between 7pm and 9pm at London Cru, central London's only working winery and our sister company, located beneath our offices in Earls Court. Tickets cost just £30.

We usually have several Introduction to Quality Wine tastings planned ahead, but they do sell out in advance. Visit our main tasting page to browse available dates and book as soon as you can.

About us

We sell wine that offers quality and value at every level, from the everyday to the extraordinary. Read more about us.

Awards & press Our latest awards

We’ve won all the major awards in our category multiple times.

... London's best collection of seriously smart wine available by the single bottle

Jancis Robinson MW