Designing Minuty Limited Edition
Published by Simon Huntington on 24/04/2019
This summer’s M de Minuty Limited Edition Rosé has been launched by Château Minuty and is on sale now. The Limited Edition bottle is prettier than ever this year, featuring beautiful new artwork by acclaimed British designer Ruby Taylor.
The new M de Minuty Limited Edition design effortless captures the feel of summer in St Tropez, featuring shells, seafood and sunglasses – all of which match perfectly with the beautifully pale, delicate and refreshing rosé contained within.
One sip of M de Minuty Rosé is all it takes to transport you to long summer days and warm Mediterranean breezes – and the Limited Edition bottle is sure to set the scene at any picnic, barbecue, or garden party this summer.
But what about the artist behind the design? We met up with Ruby Taylor to find out a little bit more about drawing inspiration from Provence and the design process behind the new Limited Edition bottle.
Roberson Wine: Hi Ruby, we love this year’s Minuty Limited Edition bottle. You obviously have an appreciation for all things Provençal - what was it about Provence that inspired you the most?
Ruby Taylor: I love the colours and the atmosphere, the mix of old and new. There was so much amazing food and wine, it was incredible.
RW: What was your favourite food and wine experience in Provence?
Ruby Taylor: I think La Verdoyante was probably my favourite, the view was amazing!
RW: So were you a wine drinker before the Minuty project?
Ruby Taylor: Absolutely! I’ve always been partial to a glass of Taittinger, although M de Minuty is now my tipple of choice, obviously.
RW: Glad to hear it!
You obviously spent quite a bit of time in Provence, gathering inspiration for this year’s Limited Edition Rosé design. Do you have any insider tips, that a typical visitor might not know about?
Ruby Taylor: I had lots of fun when we hired a Mini Moke - a classic little open-top car a bit like a tiny jeep. It’s a really fun way to zip around and see the sights.
RW: It must be an unusual challenge, creating a design for a bottle. Did you have to approach the artwork differently to other projects you’ve worked on?
Ruby Taylor: I try to approach all projects similarly, sketching ideas first and then building up to a final design. This was a bit trickier in a sense that the ‘canvas’ was a bottle so there were some constraints as to how it could be printed, which meant there was more planning involved.
RW: So do you now have a lifetime supply of M de Minuty Rosé?
Ruby Taylor: Ah that’s a good point! I’ll have to check with Minuty!
Chateau Minuty’s 2018 M de Minuty Limited Edition Rosé is on sale now.
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