Pale and Interesting

Published by Jack Green on 13/06/2018

Our European buyer Jack Green reflects on the rise of Provence rosé to conquer the world's summer-drinking pleasure.

St-Tropez State of Mind

In this business we always have one eye on drinking trends, to see if we can spot what the next big thing will be. If you had told me ten years ago that pale rosé from Provence, or indeed anywhere, would be the wine in everyone’s glass, I’d have been surprised and intrigued.

I’m sure anyone who has been to the south of France in the summer will say ‘come on, we’ve been drinking it for years’. What’s changing though, is countries outside of France are now cleverly producing rosé wines in the lighter, zippy style commonly associated with Provence. Even our winery London Cru made a rosé last year, which ended up being poured all summer at the Oxo Tower Brasserie in central London. What could be better?

For me though, you have to start at the beginning: St Tropez, Provence. It was only when I visited the region for the first time last year, that I realised why Provence and rosé go hand in hand. Those long, hot summers that seem to go on forever, spent wandering the cobbled streets of St Tropez. Those lunches that start at midday and inevitably end up lasting until the evening, watching the sun setting over the Mediterranean. And, if you’re that way inclined, relaxing on your yacht on the calmest, crystal clear water you’ve ever seen. There is only one drink that seems to encapsulate all of this in one glass… a cold, crisp, pale rosé from Provence.

Our absolute favourite Château in Provence is Château Minuty, which just happens to be a 20-minute drive from the centre of St Tropez, and one of the first of the 14 Châteaux be crowned Cru Classé along with its rivals Domaine Ott and Chateau Roubine. Our favourite location to enjoy a glass of Château Minuty is at the legendary Club 55. Famous for its fresh, seasonal produce, it’s hard to miss in St Tropez, right on the beach.

Château Minuty Rose et Or

But what if you can’t make it to St Tropez? Well, we have invited Sebastien Nore of Minuty to join us on the 17th July for a day of everything Provençal. First up, we’ll be enjoying a delicious, typical Provençal lunch, accompanied by our most popular rosé wines, M de Minuty and Rose et Or. Then, in the evening, we’ll be enjoying l’apero - Sebastien from Minuty will be pouring Château Minuty’s entire range, matched with typical snacks from Provence. As well as M de Minuty and Rose et Or, we'll also be tasting Minuty's white Blanc et Or and their exquisite super-cuvée 281.

Tickets for both events are on sale now – don’t miss them.


About us

We sell wine that offers quality and value at every level, from the everyday to the extraordinary. Read more about us.

Awards & press Our latest awards

We're Decanter and IWC Specialist Merchant of the Year for our USA range.

... London's best collection of seriously smart wine available by the single bottle

Jancis Robison MW