The Open Cellar Door Explained

Published by Aaron Gilling on 25/04/2018

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What is an Open Cellar Door?

The buzz of chatter between neighbours amongst tanks and barrels, the clink of glasses as new relationships are formed, the shared hum of approval when discovering just how delicious a Syrah can be when made in an urban winery in London.

This scene may conjure up images reminiscent of the majestic Open House Days in Bordeaux, or just a regular day in Napa Valley. But we are not at the gates of a grand estate in Saint-Émilion, we are not standing in a sun-drenched vineyard in Napa, we are tucked down a side street in Fulham, South West London.

The Open Cellar Door concept is rather simple at its core:

  • A wine estate or winery literally opens its doors to members of the public to visit, taste, and learn about the winemaking method behind its wines.
  • There is no booking required and entrance is typically free of charge.

At Roberson Wine Open Cellar Door events, the focus is on building a relationship with our local community in and around London SW6. By connecting with residents and businesses, we not only hope to show what we are doing at the winery, the first in London, but also learn more about our neighbours and what they would like from us as a wine merchant and an events space.

We welcomed over 80 residents at our spring Cellar Door in March and have big plans for the upcoming summer, autumn and winter editions.

Our motivation to hold these events is strongly connected to our history as a company. From our inception in 1991 until 2014, Roberson Wine was also based at a shop on a bustling section of Kensington High Street. An oasis for any oenophile; the shop was as much an experience in itself as it was a place where you could buy top quality wine at great value.

After a recent refurbishment, the winery is now a dynamic events space, replete with a striking new tasting room. With our range of tours, tastings, and wine experiences, we are striving to be pioneers of a new wave of urban wine tourism in London. Engaging with our local community is right at the heart of our plans.

Check out SW Londoner’s report on our March Cellar Door and more.

So whether it is your first time visiting or you’ve been with us before, we can’t wait to see you at our next Open Cellar Door.

Open Cellar Door welcoming crew
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