London Cru Crush Club

An exclusive opportunity to get hands on with London Cru's 2019 vintage

Crush Club

Fancy rolling up your sleeves and getting your hands on the grapes?

The Crush Club gives Londoners the chance to become intimately involved with London Cru's 2019 vintage, from grape to glass. At three exclusive events, our strictly limited number of members will have the opportunity to get stuck into the winemaking process, and be involved with key decisions affecting the year's production.

The Crush Club Events:

  • The Crush

    Once the grapes from our English growers arrive in the cellar, you’ll get to taste the fruit from the bunch, and help us sort, destem, and press the fruit. This is the first chance to taste the juice and think about the future wine. This is the craziest day in the winemaking calendar, but also where the magic really happens.

  • The Blend

    As the fermentations near completion (around two weeks after the crush), Crush Club members will taste from each of the tanks and barrels and assess how the wines are shaping up. Lead by our winemaker, the Crush Club members will explore which components make great wine and which elements are critical for bringing together a balanced wine. A tough job, but someone has to do it!

  • The Launch Party

    Once the wine is blended and in bottle the winemakers job is done. Now it’s time for some fun! With cracking music and tasty food, this is the first opportunity to taste the bottled wines which we have all worked so hard to make.

  • The Extras

    In addition to exclusive access to the great events each member will receive 3 complimentary bottles to enjoy with their friends (valued at £45). Members will also receive priority access to any of our London Cru and Roberson Wine consumer events.

  • Early Bird

    For subscribers who purchase their membership before June 2019 we are offering a sneaky bonus to join in an early tasting of our 2018 wines.

    Our Rosaville Road Pinot Noir Rosé and Baker St Bacchus wines will be bottled in March and will start to be sold in May. These wines are tasting absolutely amazing and have already generated a lot of interest. As a Crush Club member you will jump the queue and be one of the first in London to checkout what the fuss is all about! This tasting will be guided by our winemaker and will include a brief introduction to the winery.

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