London Cru Crush Club

An exclusive opportunity to get hands on with London Cru's 2020 vintage

Crush Club

Fancy rolling up your sleeves and getting your hands on the grapes?

The Crush Club gives Londoners the chance to become intimately involved with London Cru's 2020 vintage, from grape to glass. At three exclusive events kicking off in autumn 2020, our strictly limited number of members will have the opportunity to get stuck into the winemaking process, and be involved with key decisions affecting the year's production.

The Crush Club Events:

  • Meet the Cru

    A few weeks in advance of the arrival of 2020's harvest, we'll be getting together on Friday 11th September to meet London Cru's winemaker Alex Hurley, look forward to the vintage, and have a look around the place where all the action is about to happen.

  • The Crush

    Once the grapes from our English growers arrive in the cellar (expected end of September 2020), you’ll get to taste the fruit from the bunch, and help us sort, destem, and press the fruit. This is the first chance to taste the juice and think about the future wine. This is the craziest day in the winemaking calendar, but also where the magic really happens.

  • The Blend

    As the fermentations near completion (around two weeks after the crush), Crush Club members will taste from each of the tanks and barrels and assess how the wines are shaping up. Led by our winemaker, the Crush Club members will explore which components make great wine and which elements are critical for bringing together a balanced wine. A tough job, but someone has to do it!

  • The Launch Party

    Once the wine is blended and in bottle the winemakers job is done. Now it’s time for some fun! With cracking music and tasty food, this is the first opportunity to taste the bottled wines which we have all worked so hard to make.

  • The Extras

    In addition to exclusive access to the great events each member will receive 3 complimentary bottles of the wine they've helped to make, to enjoy with their friends (valued at £45). Members will also receive priority access to any of our London Cru and Roberson Wine consumer events.

  • Early Bird

    For subscribers who purchase their membership by 24th April 2020, we are offering a sneaky bonus to join in the launch tasting of our 2019 wines in May - date TBC.

About us

We sell wine that offers quality and value at every level, from the everyday to the extraordinary. Read more about us.

Awards & press Our latest awards

We're Decanter and IWC Specialist Merchant of the Year for our USA range.

... London's best collection of seriously smart wine available by the single bottle

Jancis Robinson MW